Singapore, 24 December 2025 — Singapore consumers are navigating a complex mix of economic uncertainty, rising costs, and evolving digital habits as 2025 draws to a close. Recent surveys and data reveal that while Singapore remains a resilient and digitally savvy market, many households are recalibrating how they spend, save, and prioritize purchases in response to inflation concerns and shifting sentiment.
Rising cost of living shapes consumer choices
A YouGov survey of Singaporeans found that cost of living remains the top concern for 83% of respondents, with many households reporting decreased disposable income in recent months. Nearly half expect living costs to rise further, and a majority are rethinking discretionary spending on dining, leisure, and non‑essential categories.
This caution is mirrored in digital commerce patterns. A market analysis of Singapore consumer behavior shows that 78% of local consumers now consult at least three digital sources before making significant purchases, reflecting a more value‑conscious, research‑driven shopping journey.
Consumer confidence and sentiment: mixed signals
Regional sentiment studies such as the UOB ASEAN Consumer Sentiment Index indicate that Singapore’s consumer confidence has been relatively subdued compared with some ASEAN peers. In one measure of sentiment earlier in the year, Singapore recorded one of the lowest scores among five ASEAN markets, reflecting concern over economic conditions and spending power.
At the same time, broader confidence metrics point to nuanced views: while some Singapore consumers expect inflation to decline over the medium term, others anticipate continued modest expense increases over the next year, a sign of ongoing uncertainty.
Evolving spending priorities in a digital age
Singapore’s consumer landscape is becoming increasingly digital. Beyond pre‑purchase research, many shoppers today blend online and offline channels for their purchases, a trend seen across Asia that points to omnichannel behavior as a new norm.
This hybrid shopping approach aligns with how Singapore consumers engage with brands and products, valuing convenience, personalized experiences, and flexibility. Brands and retailers that adapt to these digital‑first expectations tend to see better engagement and loyalty from local consumers.
Despite headwinds, not all indicators point in the same direction. Some segments of the population, particularly younger consumers, show confidence in Singapore’s economic resilience and future growth, suggesting that spending may rebound if economic conditions improve.
In 2025, the Singapore consumer has proven adaptable, balancing concern over cost pressures with a strong inclination toward digital research and omnichannel shopping. As economic headwinds like inflation and cost of living continue to shape sentiment and expenditure, the most successful brands and retailers in Singapore will be those that align with evolving consumer expectations, offering both value and convenience in a market that prizes quality and innovation.